For generations of Sri Lankans, travelling through Ratmalana has come with a familiar sensory experience. The unmistakable smell of freshly baked biscuits from the Maliban factory. It is a scent that has travelled far beyond the factory walls through memory, conversation and nostalgia. Known affectionately as the “Maliban suwanda,” it has become one of the…
What Marketers Can Learn from Flipkart’s Namibia Move In a tournament where sponsorships cost millions and logo placements are fought over aggressively, one move quietly stood out. Why would Flipkart sponsor the Namibia national cricket team during the ICC Men’s T20 World Cup — when Flipkart doesn’t even operate in Namibia? At first glance, it…
In the advertising world, we are always hunting for that elusive “human truth” , that specific, relatable pain point that makes a consumer stop scrolling and start nodding. Recently, we came across a campaign for the Atlas Active Fit School Bag that stopped us in our tracks. The premise is simple yet brilliant: What if…
“Farm comments” refer to coordinated, mass-produced comments posted across social media platforms, often by networks of fake or low-authenticity accounts.They can be: Generated manually by low-wage digital labor (“comment farms”) Automated using scripts and AI bots Posted through fake or hijacked accounts These comments are designed to create the illusion of a crowd, amplify narratives,…
On the surface, meme pages in Sri Lanka feel harmless. They make us laugh, give us something to share with friends, and capture daily life with a mix of wit and sarcasm. But behind that humor, something far more complex is unfolding. Over the past few years, many meme pages have quietly shifted from being…
There was a time when ideas weren’t just fast—they were felt. Lines weren’t churned out to fill a feed.Campaigns weren’t stitched together from templates and prompts.And speed didn’t matter more than soul. Today, it feels different.Creativity has become a checkbox.Content is born in seconds, but rarely remembered for more than a scroll. The truth is:👉…
Scroll through any social feed today, and it often feels like déjà vu.The same polished templates. The same captions rewritten 100 different ways. The same ideas, rehashed and rebranded until there’s no soul left in them. But here’s the truth no one wants to say out loud: the content that wins doesn’t come from a…
When you bring together the sharpest minds in marketing, creativity, and technology under one roof, you don’t just host an event—you spark a movement. This July, the DMASL Digital Summit 2025 did just that, setting a new benchmark for Sri Lanka’s growing presence in the regional digital economy. With the theme “Rise of Digital Asia,”…
In a heartwarming initiative that puts compassion into action, Maliban Biscuit Manufactories (Pvt) Ltd., in collaboration with the Meththa Foundation, has introduced HumaniTill – a nationwide movement that transforms everyday generosity into life-changing support for people living with limb loss across Sri Lanka. Turning Simple Giving into a Symbol of Hope HumaniTill is no ordinary…
In an industry where ideas are currency, originality is sacred. But what happens when a campaign that once sparked global acclaim is seemingly replicated—almost frame for frame—in another market with a new brand name, new faces, but the exact same story? This is the case with EVA’s recently launched “COOL Teacher” campaign, which mirrors the…