How X-tra Hijacked the Spotlight with Mihindu Ariyarathne
Brand: X-traClient: Sunshine HoldingsAgency: DC Group In today’s attention economy, virality isn’t a fluke it’s a formula. And the X-tra lozenge brand just cracked it wide open. The Setup: A Meme, a Voice, and a “Problem” It all started with something harmless relatable, even. A meme. Mihindu Ariyarathne, a beloved Sri Lankan artist known for…