The Smartest Sponsorship in Cricket?
HILIGHT February 13, 2026
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The Smartest Sponsorship in Cricket?

What Marketers Can Learn from Flipkart’s Namibia Move In a tournament where sponsorships cost millions and logo placements are fought over aggressively, one move quietly stood out. Why would Flipkart sponsor the Namibia national cricket team during the ICC Men’s T20 World Cup — when Flipkart doesn’t even operate in Namibia? At first glance, it […]

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Atlas Active Fit School Bag commercial
HILIGHT January 12, 2026
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Atlas Active Fit School Bag commercial

In the advertising world, we are always hunting for that elusive “human truth” , that specific, relatable pain point that makes a consumer stop scrolling and start nodding. Recently, we came across a campaign for the Atlas Active Fit School Bag that stopped us in our tracks. The premise is simple yet brilliant: What if […]

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