Why the Old Agency Model Is Dying — and What Comes Next
Most agencies won’t survive the next few years. Let’s be clear: it’s not because the market is drying up.It’s because the model is broken. The traditional agency blueprint—big teams, big retainers, endless brainstorms, and bloated strategy decks—is rapidly losing relevance. And both sides of the equation are waking up to it. Clients Have Evolved. Agencies […]
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