When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s  “The Missing Chapter”

When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s “The Missing Chapter”

In an industry where ideas are currency, originality is sacred. But what happens when a campaign that once sparked global acclaim is seemingly replicated—almost frame for frame—in another market with a new brand name, new faces, but the exact same story? This is the case with EVA’s recently launched “COOL Teacher” campaign, which mirrors the […]

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 How X-tra Hijacked the Spotlight with Mihindu Ariyarathne

How X-tra Hijacked the Spotlight with Mihindu Ariyarathne

Brand: X-traClient: Sunshine HoldingsAgency: DC Group In today’s attention economy, virality isn’t a fluke it’s a formula. And the X-tra lozenge brand just cracked it wide open. The Setup: A Meme, a Voice, and a “Problem” It all started with something harmless relatable, even. A meme. Mihindu Ariyarathne, a beloved Sri Lankan artist known for […]

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