Insight: Nallur Festival and the Rise of Northern Consumerism

Insight: Nallur Festival and the Rise of Northern Consumerism

Every August, the streets of Jaffna transform into a sea of color, rhythm, and devotion during the Nallur Festival. For over 25 days, culminating in three peak processions, it stands alongside Kataragama and the Kandy Esala Perahera as one of Sri Lanka’s most significant religious gatherings. But beyond faith and tradition, Nallur has quietly become […]

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 When Creativity Lost Its Pulse

When Creativity Lost Its Pulse

There was a time when ideas weren’t just fast—they were felt. Lines weren’t churned out to fill a feed.Campaigns weren’t stitched together from templates and prompts.And speed didn’t matter more than soul. Today, it feels different.Creativity has become a checkbox.Content is born in seconds, but rarely remembered for more than a scroll. The truth is:👉 […]

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 Stop Handing Out Briefs. Start Building Springboards.

Stop Handing Out Briefs. Start Building Springboards.

Scroll through any social feed today, and it often feels like déjà vu.The same polished templates. The same captions rewritten 100 different ways. The same ideas, rehashed and rebranded until there’s no soul left in them. But here’s the truth no one wants to say out loud: the content that wins doesn’t come from a […]

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 Maliban Bring Humanity to the Till with ‘HumaniTill’

Maliban Bring Humanity to the Till with ‘HumaniTill’

In a heartwarming initiative that puts compassion into action, Maliban Biscuit Manufactories (Pvt) Ltd., in collaboration with the Meththa Foundation, has introduced HumaniTill – a nationwide movement that transforms everyday generosity into life-changing support for people living with limb loss across Sri Lanka. Turning Simple Giving into a Symbol of Hope HumaniTill is no ordinary […]

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