The “Farm Comment” Machine – How It Works

The “Farm Comment” Machine – How It Works

“Farm comments” refer to coordinated, mass-produced comments posted across social media platforms, often by networks of fake or low-authenticity accounts.They can be: Generated manually by low-wage digital labor (“comment farms”) Automated using scripts and AI bots Posted through fake or hijacked accounts These comments are designed to create the illusion of a crowd, amplify narratives, […]

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 When Creativity Lost Its Pulse

When Creativity Lost Its Pulse

There was a time when ideas weren’t just fast—they were felt. Lines weren’t churned out to fill a feed.Campaigns weren’t stitched together from templates and prompts.And speed didn’t matter more than soul. Today, it feels different.Creativity has become a checkbox.Content is born in seconds, but rarely remembered for more than a scroll. The truth is:👉 […]

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 Stop Handing Out Briefs. Start Building Springboards.

Stop Handing Out Briefs. Start Building Springboards.

Scroll through any social feed today, and it often feels like déjà vu.The same polished templates. The same captions rewritten 100 different ways. The same ideas, rehashed and rebranded until there’s no soul left in them. But here’s the truth no one wants to say out loud: the content that wins doesn’t come from a […]

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 Maliban Bring Humanity to the Till with ‘HumaniTill’

Maliban Bring Humanity to the Till with ‘HumaniTill’

In a heartwarming initiative that puts compassion into action, Maliban Biscuit Manufactories (Pvt) Ltd., in collaboration with the Meththa Foundation, has introduced HumaniTill – a nationwide movement that transforms everyday generosity into life-changing support for people living with limb loss across Sri Lanka. Turning Simple Giving into a Symbol of Hope HumaniTill is no ordinary […]

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 When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s  “The Missing Chapter”

When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s “The Missing Chapter”

In an industry where ideas are currency, originality is sacred. But what happens when a campaign that once sparked global acclaim is seemingly replicated—almost frame for frame—in another market with a new brand name, new faces, but the exact same story? This is the case with EVA’s recently launched “COOL Teacher” campaign, which mirrors the […]

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 How X-tra Hijacked the Spotlight with Mihindu Ariyarathne

How X-tra Hijacked the Spotlight with Mihindu Ariyarathne

Brand: X-traClient: Sunshine HoldingsAgency: DC Group In today’s attention economy, virality isn’t a fluke it’s a formula. And the X-tra lozenge brand just cracked it wide open. The Setup: A Meme, a Voice, and a “Problem” It all started with something harmless relatable, even. A meme. Mihindu Ariyarathne, a beloved Sri Lankan artist known for […]

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 Why the Old Agency Model Is Dying — and What Comes Next

Why the Old Agency Model Is Dying — and What Comes Next

Most agencies won’t survive the next few years. Let’s be clear: it’s not because the market is drying up.It’s because the model is broken. The traditional agency blueprint—big teams, big retainers, endless brainstorms, and bloated strategy decks—is rapidly losing relevance. And both sides of the equation are waking up to it. Clients Have Evolved. Agencies […]

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