“Farm comments” refer to coordinated, mass-produced comments posted across social media platforms, often by networks of fake or low-authenticity accounts.They can be: Generated manually by low-wage digital labor (“comment farms”) Automated using scripts and AI bots Posted through fake or hijacked accounts These comments are designed to create the illusion of a crowd, amplify narratives, […]
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On the surface, meme pages in Sri Lanka feel harmless. They make us laugh, give us something to share with friends, and capture daily life with a mix of wit and sarcasm. But behind that humor, something far more complex is unfolding. Over the past few years, many meme pages have quietly shifted from being […]
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There was a time when ideas weren’t just fast—they were felt. Lines weren’t churned out to fill a feed.Campaigns weren’t stitched together from templates and prompts.And speed didn’t matter more than soul. Today, it feels different.Creativity has become a checkbox.Content is born in seconds, but rarely remembered for more than a scroll. The truth is:👉 […]
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Scroll through any social feed today, and it often feels like déjà vu.The same polished templates. The same captions rewritten 100 different ways. The same ideas, rehashed and rebranded until there’s no soul left in them. But here’s the truth no one wants to say out loud: the content that wins doesn’t come from a […]
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When you bring together the sharpest minds in marketing, creativity, and technology under one roof, you don’t just host an event—you spark a movement. This July, the DMASL Digital Summit 2025 did just that, setting a new benchmark for Sri Lanka’s growing presence in the regional digital economy. With the theme “Rise of Digital Asia,” […]
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In a heartwarming initiative that puts compassion into action, Maliban Biscuit Manufactories (Pvt) Ltd., in collaboration with the Meththa Foundation, has introduced HumaniTill – a nationwide movement that transforms everyday generosity into life-changing support for people living with limb loss across Sri Lanka. Turning Simple Giving into a Symbol of Hope HumaniTill is no ordinary […]
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In an industry where ideas are currency, originality is sacred. But what happens when a campaign that once sparked global acclaim is seemingly replicated—almost frame for frame—in another market with a new brand name, new faces, but the exact same story? This is the case with EVA’s recently launched “COOL Teacher” campaign, which mirrors the […]
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Brand: X-traClient: Sunshine HoldingsAgency: DC Group In today’s attention economy, virality isn’t a fluke it’s a formula. And the X-tra lozenge brand just cracked it wide open. The Setup: A Meme, a Voice, and a “Problem” It all started with something harmless relatable, even. A meme. Mihindu Ariyarathne, a beloved Sri Lankan artist known for […]
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Most agencies won’t survive the next few years. Let’s be clear: it’s not because the market is drying up.It’s because the model is broken. The traditional agency blueprint—big teams, big retainers, endless brainstorms, and bloated strategy decks—is rapidly losing relevance. And both sides of the equation are waking up to it. Clients Have Evolved. Agencies […]
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In a world where problems often lurk in plain sight, how often do we truly notice them? How many societal issues do we pass by every day, hidden not by distance, but by our own blind spots? This is the uncomfortable question that TBWA\Sri Lanka and Maliban Biscuit Manufactories ask in their latest powerful print […]
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