Maliban Bring Humanity to the Till with ‘HumaniTill’

Maliban Bring Humanity to the Till with ‘HumaniTill’

In a heartwarming initiative that puts compassion into action, Maliban Biscuit Manufactories (Pvt) Ltd., in collaboration with the Meththa Foundation, has introduced HumaniTill – a nationwide movement that transforms everyday generosity into life-changing support for people living with limb loss across Sri Lanka. Turning Simple Giving into a Symbol of Hope HumaniTill is no ordinary […]

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 When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s  “The Missing Chapter”

When Inspiration Crosses the Line: A Closer Look at EVA’s “COOL Teacher” and Whisper’s “The Missing Chapter”

In an industry where ideas are currency, originality is sacred. But what happens when a campaign that once sparked global acclaim is seemingly replicated—almost frame for frame—in another market with a new brand name, new faces, but the exact same story? This is the case with EVA’s recently launched “COOL Teacher” campaign, which mirrors the […]

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 Why the Old Agency Model Is Dying — and What Comes Next

Why the Old Agency Model Is Dying — and What Comes Next

Most agencies won’t survive the next few years. Let’s be clear: it’s not because the market is drying up.It’s because the model is broken. The traditional agency blueprint—big teams, big retainers, endless brainstorms, and bloated strategy decks—is rapidly losing relevance. And both sides of the equation are waking up to it. Clients Have Evolved. Agencies […]

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