There was a time when ideas weren’t just fast—they were felt.
Lines weren’t churned out to fill a feed.
Campaigns weren’t stitched together from templates and prompts.
And speed didn’t matter more than soul.
Today, it feels different.
Creativity has become a checkbox.
Content is born in seconds, but rarely remembered for more than a scroll.
The truth is:
👉 Algorithms don’t lose sleep over dead ideas.
👉 AI won’t stare at a wall for hours searching for the word that makes someone’s heart skip a beat.
👉 Automation doesn’t feel shame when the work is safe, predictable, forgettable.
But humans do.
Or at least, we used to.
Real creativity is a fight.
It’s tearing down ten good ideas to find the one that truly punches through.
It’s obsession. Rage. Love. Silence.
It’s wrestling with a thought until it refuses to leave you alone.
And maybe, just maybe, we’ve made it all too easy to fake it.
Because the best ideas?
They don’t come from prompts.
They come from pain, joy, tension, conflict, and the desperate need to make someone feel something real.
We need to remember that.
Before it all gets too perfect. Too polished. Too easy.
Before the pulse of real creativity fades out completely.
